In the Nat West Bank window: We are what we do.On the side of a van advertising building work: Make sure the past has a future
I do wonder who thinks these things up.
In the early days of SOFEA, I was asked by somebody who was helping us with our advertising to think of something which defined what I wanted our school to represent, and I came up with a phrase which I still like:
An ancient form of healing for a modern world
I always felt it had been given JR Worsley’s blessing, because when he read it one day, I saw him nod his head and say, “That’s nice.”
I still think it is nice, and unlike some of the mission statements I see dotted around on every advertising hoarding and on the side of vehicles, I think it still means something.