Meaningless mission statements

I often laugh at the slogans companies devise to advertise themselves.  Here are two I have recently seen:

In the Nat West Bank window:  We are what we do.

On the side of a van advertising building work:  Make sure the past has a future

I do wonder who thinks these things up.

In the early days of SOFEA, I was asked by somebody who was helping us with our advertising to think of something which defined what I wanted our school to represent, and I came up with a phrase which I still like:

An ancient form of healing for a modern world

I always felt it had been given JR Worsley’s blessing, because when he read it one day, I saw him nod his head and say, “That’s nice.”

I still think it is nice, and unlike some of the mission statements I see dotted around on every advertising hoarding and on the side of vehicles, I think it still means something.